歐唯特服務（中國）為國航常旅客俱樂部提供新增服務
2004/02/26
歐唯特服務（中國）從2003年9月1號開始，為"國航知音"常旅客俱樂部提供的新增服務正式啟動。結合"國航知音"常旅客俱樂部活動的增加，歐唯特服務（中國）負責為其提供數據采集業(yè)務。服務內容包括：新會員招募，追溯航班記錄以及維護會員數據。 "國航知音"是國航在中國首家推出的里程累積獎勵活動，是專為經常乘坐國航航班（包括國際和國內航班）的旅客而設計的客戶忠誠度計劃。俱樂部秉承"旅客至上"的理念，始終以旅客需求為中心。
隨著新國航的正式成立，"國航知音"常旅客會員人數也已隨之增至一百多萬，為了更好地服務于會員，提升服務質量，樹立新國航的品牌，"國航知音"俱樂部加大其市場活動和合作項目的發(fā)展。歐唯特服務（中國）此次為其提供的新增服務，是為了更進一步完善俱樂部的客戶關系服務和管理。幫助準確定位其市場活動和導向，并且優(yōu)化管理會員數據。
Extension of services for Air China
arvato services has extended its services for its customer Air China.
From 1. September 2003 arvato will handle all data capturing activities
associated with Air China's frequent flyer program "Air China Companion"
club. These services include: enrolments of new members, the retroactive
crediting of flight activities and the maintenance of member's data.
"Air China Companion" is a rewards activity of miles accumulation which
is the first Frequent Flyer Program (FFP) in China by dedicated design
to passengers who take air china airlines (including both international
and domestic airlines). "Air China Companion" always carries out the
concept of "Customer always take the privilege" centered with customers'
demands.
The FFP members was grown up to one million since "New Air China" launched.
"Air China Companion has developing many marketing activities and cooperation
projects for serving member with better services to raise its service
quality and increase its awareness of its new brand image. The aim of
these extension services provided by arvato services (China) is to further
perfect the performance of its customer relationship services and management
and assist Air China to position their marketing tendency accurately
and activities properly with optimized data base for member management.
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